I enjoy listening to Copyblogger.com’s podcast — err —  ”internet radio show.” It’s called “Internet Marketing for Smart People Radio” which is a twist on the “Dummies” and “Idiot’s Guide” series. For folks who want a good foundation (and justification) for a Content Marketing strategy, check out the podcast here.

• From the pocast notes:
• Is content marketing really worth the effort?
• The 3 steps to earning loyal (and possibly rabid) customers
• The real effects of content marketing on the bottom line
• Why buying your customers is a difficult and dangerous game
• The simple business plan that’s made Copyblogger (and others) cook

If you only have time to listen to a few minutes of the podcast, fast forward to 17:49 and listen to Sonia Simone quickly lay out the marketing framework that Copyblogger Media uses.