Here’s where I will compile the fundamental core principles of small business marketing. Check back often as I build this section of the site.

The Goal of Marketing

The only reason to engage in the activity of marketing:

1. Get more customers
2. Get existing customers to buy more

The Three Essential Actions of Marketing

The three things you must do:

1. Understand who your customers are and how to reach them
2. Give your customers what they want
3. Make them feel good about doing business with you

The Customer Continuum

How prospects turn into evangelists: